Case Study: Driving Data Transformation in Event Management
Driving Data Transformation in Event Management
A prominent Event Planning and Management Firm faced significant operational challenges exacerbated by the COVID-19 pandemic, which heavily impacted the events industry. This led to substantial layoffs within their IT and Data teams, further straining their capabilities.
Prior Process Limitations: The firm operated with an incomplete on-premise data warehouse that was inadequate for meeting evolving business requirements. This resulted in data quality issues and a reliance on basic, limited reporting and analytics. Their mature Business Analyst community lacked direct, self-service data access, leading to bottlenecks and inefficiencies. Furthermore, Senior Leadership struggled to leverage data effectively for critical business insights and decisions, hindering strategic agility in a rapidly changing market. The existing setup prevented proactive, data-driven management of events and workforce.
Impact
The limitations of the existing data infrastructure, coupled with the pandemic's fallout, led to:
High manual effort in data preparation and reporting.
Inability to derive actionable insights, impacting event profitability and resource allocation.
Slow response to market changes and client demands due to poor data visibility.
Inadequate data infrastructure amplified the business disruption from external events like COVID-19.
Solution & Transformed Process
Through a comprehensive 14-week engagement, the firm embarked on a strategic data transformation journey. The solution involved deep collaboration across all business lines and IT departments.
Transformed Process: The engagement began with extensive sessions involving Executive Management, Senior Leadership, and Middle Management from each department to align on data vision and requirements. A thorough assessment defined the firm's current data maturity, followed by a detailed gap analysis to identify critical areas for improvement. This structured approach culminated in the definition of a 3-year data strategy and technology roadmap. This roadmap outlined key technology initiatives with high-level investment plans, designed to transform the firm into a truly data-driven Event Management company. The transformed process prioritizes centralized, high-quality data, accessible through self-service tools, enabling agile decision-making and operational excellence.
Business Benefits
The implementation of the data strategy and technology roadmap is projected to deliver significant quantifiable benefits:
A clear roadmap for data-driven insights is expected to increase event profitability by 10-15% through optimized resource allocation and targeted marketing strategies.
Streamlined data access and quality are anticipated to reduce manual data preparation and reporting time by 20-30%, freeing up valuable resources.
Strategic technology investments are projected to lead to a 5-10% reduction in IT operational costs related to data management over the next three years.
A defined Roadmap and Future Architecture provides strategic clarity, ensuring optimized budgeting for technology investments and mitigating future technical debt.
The recommended short-term, medium-term, and long-term initiatives ensure continuous improvement and adaptation, solidifying the firm's position as a leader in data-driven event management.
Technology Stack
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