Streamlining Business Intelligence for Global Marketing Excellence
Problem Statement
A global provider of end-to-end event and experiential marketing services faced significant challenges with its existing Business Intelligence (BI) landscape. The primary issues included subpar render performance on existing BI reports and unoptimized premium capacity CPU utilization. This was exacerbated by highly disparate data sources and a high turnaround time for new report development, leading to inefficiencies and delayed insights. The previous process involved manual data extraction from numerous unintegrated sources, complex and slow report generation, and significant manual intervention, hindering timely decision-making.
Impact
The inefficiencies in the BI process resulted in:
The new process centralizes data, automates transformations, and optimizes report delivery, significantly improving speed and accuracy.
Solution
A comprehensive solution was implemented to address these challenges, transforming the BI process:
Thorough analysis and measurement of report performance, optimizing measure code.
Power Query transformations were translated to SQL queries for more efficient processing.
Disparate data sources were consolidated into a singular Snowflake data warehouse, creating a unified data source.
Guidance was provided on best practices for development to reduce development times.
The new process centralizes data, automates transformations, and optimizes report delivery, significantly improving speed and accuracy.
Business Benefits
The implemented solution yielded substantial, quantifiable business benefits:
Directly translated to significant cost savings on infrastructure.
Improved agility and faster decision-making for critical marketing initiatives.
Enhanced team capabilities and accelerated future BI development, fostering self-sufficiency.
Technology Stack
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