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Case Study - Gen AI

AI-Powered Customer Quote Generation Automation

Case Study - BI & Visualization

Streamlining Business Intelligence for Global Marketing Excellence

The Challenge

A global provider of event and experiential marketing services relied heavily on business intelligence to measure campaign performance, operational efficiency, and client outcomes. However, its existing analytics environment struggled to keep pace with growing data volumes and evolving reporting requirements. Business users experienced slow report performance, delayed access to insights, and lengthy development cycles for new dashboards. Data was spread across multiple disconnected systems, requiring extensive manual effort to prepare, consolidate, and analyze information. At the same time, inefficient utilization of premium Power BI capacity increased infrastructure costs while limiting the organization's ability to scale analytics initiatives effectively.

Key Challenges

Slow report rendering and dashboard performance

Inefficient Power BI Premium capacity utilization

Multiple disconnected data sources

High turnaround time for report development

Extensive manual data preparation and transformation

Limited scalability of existing BI architecture

Growing demand for faster business insights

Dependency on development teams for analytics delivery

These challenges reduced operational efficiency, increased reporting costs, and delayed decision-making across the organization.

What JBS Delivered

Jade Business Services designed and implemented a Business Intelligence Optimization and Modernization Program that transformed the organization's reporting ecosystem. The initiative focused on improving report performance, consolidating enterprise data, optimizing infrastructure utilization, and accelerating analytics delivery. By modernizing the BI architecture and establishing development best practices, JBS enabled the organization to deliver faster insights, reduce costs, and improve scalability across its analytics environment.

The Solution

How the Solution Works

Report Performance Optimization

JBS conducted a comprehensive assessment of existing Power BI reports to identify performance bottlenecks and optimization opportunities, significantly improving report responsiveness and user experience through:

  • Report performance benchmarking
  • DAX optimization
  • Measure refactoring
  • Query performance tuning
  • Dashboard efficiency improvements

Data Transformation Modernization

JBS modernized data processing by moving compute-intensive transformations closer to source systems, reducing resource consumption and improving reporting efficiency through:

  • Translating Power Query transformations into SQL
  • Optimizing data processing workflows
  • Reducing report-level computation
  • Improving overall reporting efficiency

Enterprise Data Consolidation

JBS consolidated disparate data sources into a centralized Snowflake data warehouse, creating a single source of truth for reporting and analytics while delivering:

  • Improved data consistency
  • Simplified reporting architecture
  • Enhanced governance
  • Better scalability
  • Faster data access

BI Architecture Optimization

JBS optimized Power BI Premium capacity utilization through enhanced data models, reporting standards, and workload management practices, enabling:

  • Reduced infrastructure consumption
  • Better resource allocation
  • Improved platform performance
  • Enhanced scalability

Team Enablement & Knowledge Transfer

JBS partnered with internal teams to establish development standards and analytics best practices, strengthening internal capabilities and accelerating future initiatives through:

  • Power BI development best practices
  • Data modeling optimization
  • Performance tuning techniques
  • Governance standards
  • Scalable report design principles

Business Outcomes

01

25% Reduction in Premium Capacity CPU Utilization

Optimized report architecture and data processing significantly reduced infrastructure consumption, lowering operational costs.

02

Reporting Turnaround Time Reduced by 2–6 Weeks

Modernized development practices and centralized data architecture accelerated report delivery across the organization.

03

Increased Analytics Scalability

The modernized BI ecosystem established a foundation capable of supporting future growth and evolving reporting requirements.

04

Development Cycle Reduced by 2 Weeks

Upskilled internal teams and standardized development processes improved productivity and accelerated future BI initiatives.

05

Improved Reporting Performance

Optimized dashboards delivered faster response times and a significantly better user experience.

06

Enhanced Data Accessibility

Centralized data management enabled business users to access consistent and trusted information across departments.

Technology Stack

Support & IT Service Management

Business Value Delivered

Jade Business Services transformed a fragmented and resource-intensive analytics environment into a scalable, high-performance business intelligence ecosystem.

By optimizing report performance, centralizing enterprise data, improving infrastructure utilization, and enabling internal teams with best practices, JBS helped the organization reduce costs, accelerate reporting delivery, and improve access to actionable business insights.

The result was a modern analytics platform that empowers marketing leaders with faster decision-making, improved operational efficiency, and the agility needed to support evolving business objectives.